Effective Marketing with YouTube Videos

As a Christian Comedian for women's events,  I am often approached by church groups who are looking for a clean comedy performance.  They find me in a number of ways including mailings, word-of-mouth and SEO.  Therefore, I spend many hours each day trying to get to the top of that very important Google search.

The Overlooked Power of YouTube

In addition to finding the ideal keywords, meta tags and descriptions for my site, I am continually searching YouTube videos regarding the most recent developments for optimizing websites.  Ironically, the YouTube video I discovered recently discusses the optimization of YouTube videos!

Dave Bowen is very clear in his instruction and he offers daily tasks for serious students of YouTube SEO.  I recommend his videos to other keynote speakers and Christian Comedians hoping to advance their videos for promotion.

http://humorousspeakersbureau.com Sally Edwards is the president of The Humorous Speakers Bureau marketing corporate comedians and funny keynote motivational speakers.
http://sallyedwards.org - Laugh to Good Health
http://comedybysally.com - Christian Comedian

Christian Comedians Need Business Sense Too

Christian Comedian Sally Edwards

Regardless of the type of speaking career that a Christian Comedian pursues, it is essential to develop business skills.  Being the most entertaining or funniest Christian Comedian will not necessarily propel you to a headline spot.  Effective marketing is equally (if not more) important that will make you shine and get you booked often and for increasingly good pay.

Event Planners seek clean comedians who entertain without offending.  That is what will keep the comedy trend in churches thriving.  To recognize this as a new speaker and Christian Comedian is invaluable.  Building a mailing list and a successful social media campaign will connect you to friends, family and fans.  If an event planner sees that you are motivated establish a solid career through online connections, your value has increased tenfold.

Because professional comedians are prone to creativity, they generally focus on writing funny stories. The reasoning is that "funny stories" brings rewards.  I have performed as a clean stand up comedian for over 20 years and I have seen some of the "funniest" never quite make it.  The brilliant comedians can fall by the wayside, appreciated for their genius only by other admiring comedians.  This occurs when business sense does not quite catch up to creative sense.

Last year, I booked an event and I experienced first-hand what event planners see as "value" in a Christian Comedian.  I initially made efforts to create the funniest show possible.  With a limited budget for advertising, I was reliant upon word of mouth and basic internet social media to get the word out in a very short amount of time.  Ironically, the "funniest" no longer had the same value to me when I was on the other side of the booking fence.

The comedians who were most valuable to me were the ones making an all-around effort.  They were contacting friends, making mentions on Facebook, Stumble Upon, Tumbler, Digg and Twitter and writing blogs.  My most valuable act of the year was a new comedian who did a great guest set and invited thirty friends.  He did his homework, created a buzz and got the laughs.  The event was successful and made me understand the true value of a working Christian Comedian.

Christian Comedian Jokes About Her Husband

Female Christian Comedian Sally Edwards

My husband is always claiming that I'm going deaf.  I proved him wrong!
(Female Christian Comedian performs clean comedy at St. John's United Methodist Church in Louisville, KY)

http://comedybysally.com

Radio Interviews and "Winging It"

As a corporate comedian who performs clean comedy for women's groups I know the fear, stage fright and insecurities that arise that first time on stage.  However, years of experience in front of new audiences have given me the tools to handle unexpected elements that occur during a live performance. When I was asked to appear on a WGN Radio station in Chicago, I thought my years of stage experience would make an on-air conversation a fairly stress-free experience.  However, I learned that I would need to implement a new set of skills to make radio conversation both comfortable and fun.

Generally, radio stations ask you come prepared for the interview with a list of questions for the host to ask.  Comedians most often give questions that provide set-ups for jokes.  The interviewer asks the question and the comedian has something funny to say.  Up until five years ago, that was the only type of radio interview I had encountered.  That all changed the day I was booked on WGN Radio in Chicago with host Steve Cochran.  When I walked into the studio and extended my hand to give Steve my questions, he looked at me and very casually said, "Hey let's wing it."  My stomach turned a full circle at the thought of being interviewed as if I was totally unprepared!

That interview made me a believer in impromptu interviews.  Rather than responding to Steve Cochran's questions in a semi-robotic fashion, I was able to totally be myself and enjoy the moment.  I also realized that speaking on the radio is a lot like talking to your girlfriends on the phone - just chat.  The only difference is that thousands of people are listening.  That makes your thoughts, ideas and humor seem tremendously important!  Since my interview on WGN, I am hooked on "winging it."  The experience could not have been more fun!

Carrot Top - Behind the Scenes with the Comedy Stars

Before Carrot Toplanded a very sweet consistent gig in Las Vegas, he took his very funny prop comedy act on the road.  I first met Carrot Top at Zanies Comedy Club in Chicago.  Carrot Top was headlining for the week and I was the feature act.

     I knew I had a rough road ahead of me because pre-plastic surgery Carrot Top was a very cute redhead and he already had a huge fan base.  When a comedian becomes semi-famous and draws a crowd, his or her fans do not relish the twenty to thirty minutes they spend watching the feature, or middle act. 

    The room was packed and Carrot Top Fever was in the air. I delivered the best show I could but the impatient crowd did not return my energy.  I felt defeated.  That sense of defeat was amplified when Carrot Top hit the stage.  The crowd went wild with his first “How you guys doin’?”

     Carrot Top can work a room.  Each prop and joke surpasses the cleverness of the one preceding it.  At the time, his piece de resistance was a joke about fellow comedian Pee Wee Herman who had recently been arrested for indecent exposure.  Pee Wee Herman starred in his own funny children’s show even adults enjoyed.  However, he fell out of grace when he was caught playing around in a movie theater – with his privates.

     Carrot Top held up a jumbo popcorn container with a big hole in the bottom and shouted out, “Pee Wee Herman’s Popcorn Box!”  The crowd went wild.  It was a true eruption.  The audience was totally in sync with their comedy hero and it was in stark contrast to the ambivalent way they had welcomed me.

     I wanted to level the playing field.  I decided to play a joke on Carrot Top during the second show scheduled for that night.

     Following Carrot Top’s awesome performance, he chatted with fans and then made a beeline for the second floor green room where he could rest, relax and gather his thoughts for the second show.  Carrot Top did not watch my show and I decided to take advantage of that fact.  He would not know what I was planning while on stage.

     The second show started and I was met with the same ambivalence as the first.  They wanted Carrot Top.  I decided to get in on Carrot Top Fever.

     Because he left his trunk full of props on stage I had access to Carrot Top’s entire act.  I opened the trunk and saw the giant popcorn container with the hole in the bottom.  I held it up to the audience I said, “This is one of Carrot Top’s favorite jokes.  Let’s play a trick on him.  When he holds up this container and says, ‘Pee Wee Herman’s popcorn box ‘(big laugh), don’t make a sound – not a sound!”  I could see the delight in the faces of Carrot Top’s fans.  Everyone loves a good joke.

----------------------------------------------------------

     Carrot Top was at his best.  The crowd was with him and he was getting ready for the kill.  He reached into his trunk of wonders and pulled out the popcorn container.  “Ladies and gentlemen,” he said in a booming voice, “Pee Wee Herman’s popcorn box!”  ….  Silence…. Not a sound!  “Ladies and gentlemen – Pee Wee Herman’s popcorn box!” he shouted again.  Nothing!  The Carrot Top fans were pulling through for me!  I was stunned, delighted and even a little bit scared (of who might be kind of upset!) 

     “Ladies and gentlemen,” Carrot Top said as he stooped forward toward the crowd, “What don’t you guys get?  This is funny.  Really.  This is funny!  How can you not laugh at that?” Carrot Top held it up one last time, waved it around and dejectedly gave it a long toss into his long black trunk.

     Facing a sea of Carrot Top fans, his loyal audience let me into their circle to have some fun that night. Carrot Top demonstrated great sportsmanship when he found out the audience was in on the joke.  He took it all in good spirits and that night he was generous enough to let everyone share in the spotlight.

Performing at Zanies Comedy Club with Carrot Top - Behind the Scenes

CARROT TOP

          Before Carrot Top landed a very sweet consistent gig in Las Vegas, he took his very funny prop comedy act on the road.  I first met Carrot Top at Zanies Comedy Club in Chicago.  Carrot Top was headlining for the week and I was the feature act.

     I knew I had a rough road ahead of me because pre-plastic surgery Carrot Top was a very cute redhead and he already had a huge fan base.  When a comedian becomes semi-famous and draws a crowd, his or her fans do not relish the twenty to thirty minutes they spend watching the feature, or middle act. 

    The room was packed and Carrot Top Fever was in the air. I delivered the best show I could but the impatient crowd did not return my energy.  I felt defeated.  That sense of defeat was amplified when Carrot Top hit the stage.  The crowd went wild with his first “How you guys doin’?”

     Carrot Top can work a room.  Each prop and joke surpasses the cleverness of the one preceding it.  At the time, his piece de resistance was a joke about fellow comedian Pee Wee Herman who had recently been arrested for indecent exposure.  Pee Wee Herman starred in his own funny children’s show even adults enjoyed.  However, he fell out of grace when he was caught playing around in a movie theater – with his privates.

     Carrot Top held up a jumbo popcorn container with a big hole in the bottom and shouted out, “Pee Wee Herman’s Popcorn Box!”  The crowd went wild.  It was a true eruption.  The audience was totally in sync with their comedy hero and it was in stark contrast to the ambivalent way they had welcomed me.

     I wanted to level the playing field.  I decided to play a joke on Carrot Top during the second show scheduled for that night.

     Following Carrot Top’s awesome performance, he chatted with fans and then made a beeline for the second floor green room where he could rest, relax and gather his thoughts for the second show.  Carrot Top did not watch my show and I decided to take advantage of that fact.  He would not know what I was planning while on stage.

     The second show started and I was met with the same ambivalence as the first.  They wanted Carrot Top.  I decided to get in on Carrot Top Fever.

     Because he left his trunk full of props on stage I had access to Carrot Top’s entire act.  I opened the trunk and saw the giant popcorn container with the hole in the bottom.  I held it up to the audience I said, “This is one of Carrot Top’s favorite jokes.  Let’s play a trick on him.  When he holds up this container and says, ‘Pee Wee Herman’s popcorn box ‘(big laugh), don’t make a sound – not a sound!”  I could see the delight in the faces of Carrot Top’s fans.  Everyone loves a good joke.

----------------------------------------------------------

     Carrot Top was at his best.  The crowd was with him and he was getting ready for the kill.  He reached into his trunk of wonders and pulled out the popcorn container.  “Ladies and gentlemen,” he said in a booming voice, “Pee Wee Herman’s popcorn box!”  ….  Silence…. Not a sound!  “Ladies and gentlemen – Pee Wee Herman’s popcorn box!” he shouted again.  Nothing!  The Carrot Top fans were pulling through for me!  I was stunned, delighted and even a little bit scared (of who might be kind of upset!) 

     “Ladies and gentlemen,” Carrot Top said as he stooped forward toward the crowd, “What don’t you guys get?  This is funny.  Really.  This is funny!  How can you not laugh at that?” Carrot Top held it up one last time, waved it around and dejectedly gave it a long toss into his long black trunk.

     Facing a sea of Carrot Top fans, his loyal audience let me into their circle to have some fun that night. Carrot Top demonstrated great sportsmanship when he found out the audience was in on the joke.  He took it all in good spirits and that night he was generous enough to let everyone share in the spotlight.